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SPF (Sender Policy Framework)

An email authentication protocol designed to prevent email spoofing and ensure that emails are sent from authorized servers. SPF allows domain owners to specify which mail servers are permitted to send emails on behalf of their domain by publishing SPF records in their Domain Name System (DNS) settings. When an email is received, the recipient’s mail server checks the SPF record of the sender’s domain to verify that the email was sent from an authorized IP address. If the email fails this check, it may be marked as suspicious or rejected. SPF helps improve email deliverability and protect against phishing and spam by verifying the legitimacy of the email sender.

Related Terms

Dedicated IP

A dedicated IP is an exclusive IP address, offering better reputation control, consistency, and custom authentication. It improves deliverability but shared IPs can benefit smaller or new senders.

Deliverability

Email deliverability is the ability to reach inboxes instead of spam. It depends on sender reputation, content quality, authentication (SPF, DKIM), and list hygiene, ensuring marketing emails are received.

DKIM (DomainKeys Identified Mail)

DKIM is an email authentication method that uses a digital signature to verify sender identity and prevent spoofing. It enhances security, improves deliverability, and protects domain reputation.

DMARC (Domain-Based Message Authentication, Reporting & Conformance)

DMARC is an email authentication protocol that prevents spoofing and phishing by enforcing SPF and DKIM policies. It improves security, deliverability, and brand protection while providing authentication reports.

DNS (Domain Name System)

DNS is a system that translates domain names into IP addresses, allowing computers to communicate. It enables easy web access by resolving names to addresses through a network of DNS servers.
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