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Back to Glossary

Email Sending Volume

The total number of emails sent by a marketer or organization over a specific period, typically measured daily, weekly, or monthly. This metric includes all types of email communications, such as promotional campaigns, transactional emails, and automated sequences. Managing email sending volume is crucial for maintaining a healthy sender reputation and ensuring high deliverability rates.

Related Terms

Blacklist

An email blacklist flags addresses, domains, or IPs for spam or non-compliance, causing emails to be filtered or blocked. Avoiding blacklisting is key for deliverability and maintaining sender reputation.

Blocklist

An email blocklist prevents specific addresses, domains, or IPs from receiving emails due to spam issues. Avoiding blocklists is crucial for deliverability, compliance, and maintaining a strong sender reputation.

Cold Email Campaign

A cold email campaign sends unsolicited emails to prospects to generate interest, build relationships, and create opportunities. It involves targeting, personalization, follow-ups, and tracking key metrics.

Email Hygiene

Email hygiene is the practice of cleaning and updating email lists by removing invalid or inactive addresses. It improves deliverability, enhances campaign performance, and protects sender reputation.

Email Sending Limits

Email sending limits define the maximum emails allowed per period by an ESP. They prevent spam, protect reputation, and ensure deliverability, compliance, and smooth email campaign execution.
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