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A list of email addresses, domains, or IP addresses that have been flagged or blocked by email service providers, spam filters, or marketing platforms due to previous instances of spamming, malicious activity, or non-compliance with email best practices. When an email address or domain is blacklisted, emails sent from it may be automatically filtered into spam folders or rejected entirely by recipients' email servers. For businesses engaging in cold emailing, maintaining a clean reputation and avoiding blacklisting is crucial to ensure that messages reach their intended recipients and achieve their outreach goals. Regularly updating and monitoring blacklists helps prevent deliverability issues and protects the sender’s domain reputation.

Related Terms

Blocklist

An email blocklist prevents specific addresses, domains, or IPs from receiving emails due to spam issues. Avoiding blocklists is crucial for deliverability, compliance, and maintaining a strong sender reputation.

Bounced Email

An email bounce occurs when a message fails to deliver. Hard bounces are permanent (invalid address, blocked sender), while soft bounces are temporary (full inbox, server issues). Managing bounces ensures deliverability.

Email Hygiene

Email hygiene is the practice of cleaning and updating email lists by removing invalid or inactive addresses. It improves deliverability, enhances campaign performance, and protects sender reputation.

ESP (Email Service Provider)

An Email Service Provider (ESP) offers tools for creating, sending, and managing email campaigns. It ensures deliverability, handles automation, list management, and analytics while maintaining sender reputation.

IP (Internet Protocol)

IP is a communication protocol that assigns addresses to devices, enabling data transmission and routing over networks, ensuring data packets reach the correct destination efficiently.
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