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Back to Glossary

Email Addresses

Unique identifiers used to send and receive electronic mail (email) over the internet. An email address consists of two main parts: the local part (which identifies the recipient's mailbox) and the domain part (which specifies the mail server). These parts are separated by an "@" symbol. For example, in the email address example@domain.com, "example" is the local part and "domain.com" is the domain part.

Related Terms

Cold Email

A cold email is an unsolicited message sent to introduce a product or service, build relationships, or generate leads. It should be personalized, concise, value-driven, and include a clear call-to-action.

Dedicated IP

A dedicated IP is an exclusive IP address, offering better reputation control, consistency, and custom authentication. It improves deliverability but shared IPs can benefit smaller or new senders.

Deliverability

Email deliverability is the ability to reach inboxes instead of spam. It depends on sender reputation, content quality, authentication (SPF, DKIM), and list hygiene, ensuring marketing emails are received.

DKIM (DomainKeys Identified Mail)

DKIM is an email authentication method that uses a digital signature to verify sender identity and prevent spoofing. It enhances security, improves deliverability, and protects domain reputation.

DNS (Domain Name System)

DNS is a system that translates domain names into IP addresses, allowing computers to communicate. It enables easy web access by resolving names to addresses through a network of DNS servers.
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