The initial stage in the sales and marketing funnel where potential customers are first introduced to a product or service. At this stage, the focus is on generating awareness and attracting a broad audience through various strategies such as content marketing, social media, advertising, and lead generation campaigns.

TOFU activities aim to engage prospects who are just beginning to explore their needs and may not yet be familiar with your brand. The goal is to capture their interest and move them further down the funnel by providing valuable content and information that encourages them to consider your offerings. Effective TOFU strategies help build a foundation for nurturing leads and advancing them through subsequent stages of the funnel, such as MOFU (Middle of the Funnel) and BOFU (Bottom of the Funnel).