The extent to which a company's target market or customer base aligns with its Ideal Customer Profile (ICP). It measures how well the current leads, prospects, or customers fit the defined characteristics and attributes of the ICP. High ICP coverage indicates that a large portion of the company's market efforts are reaching and engaging with ideal customers, which can lead to better conversion rates, higher customer satisfaction, and increased revenue. Low ICP coverage suggests that the company's marketing and sales efforts may be misaligned, targeting less optimal prospects who are less likely to convert or provide significant value. Tracking and optimizing ICP coverage helps ensure that resources are focused on the most promising segments of the market, enhancing overall business efficiency and effectiveness.