Broad email marketing campaigns that are not specifically tailored to individual recipients or segmented audience groups. These campaigns typically involve sending the same content, offers, or messages to a large, undifferentiated list of subscribers. Generic campaigns aim to reach a wide audience with general information or promotions, rather than personalized or highly targeted content. While they can be efficient for disseminating broad announcements or company-wide updates, they may not achieve the same level of engagement or conversion as more customized campaigns. The effectiveness of generic campaigns can be limited due to the lack of personalization, which can lead to lower open and click-through rates compared to targeted email efforts.