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Data Scraping

The process of automatically extracting information from websites, social media platforms, or other online sources to build or enhance an email marketing database. Data scraping involves using specialized tools or software to collect contact details, such as email addresses and names, as well as additional relevant information like demographics and interests. In cold email, data scraping can help in acquiring new leads and enriching existing data.

Related Terms

Campaign Management

Email campaign management involves planning, executing, and analyzing email marketing efforts. Key steps include strategy, segmentation, content, design, automation, A/B testing, compliance, and optimization for better engagement.

Data Enrichment

Data enrichment enhances subscriber data by adding demographic, behavioral, and external insights. It improves segmentation, personalization, and campaign effectiveness, leading to higher engagement and better decisions.

Database

An email database stores subscriber details, preferences, and interactions. It helps segment audiences, personalize emails, and measure campaigns. Regular updates and compliance ensure better engagement and conversions.

Data Validation

Data validation ensures email database accuracy by verifying details, removing duplicates, and updating records. It improves deliverability, campaign performance, and compliance for more effective marketing.
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