A strategic approach in business-to-business (B2B) marketing where organizations focus their marketing and sales resources on a defined set of target accounts within a market. This approach involves creating highly personalized campaigns and content tailored to the specific needs, challenges, and characteristics of these target accounts. ABM emphasizes alignment between marketing and sales teams to ensure a cohesive strategy that drives engagement, builds relationships, and ultimately increases revenue from these high-value accounts. The goal of ABM is to deliver a higher return on investment (ROI) by concentrating efforts on the accounts most likely to generate significant business value.